Ernest Shackleton's recruiting advertisement for his 1912 Imperial Trans-Antarctic Expedition:
"Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success."
If Shackleton were advertising in the 2000's:
"Members wanted for adventure trek. Low cost, cool sights, lots fun nights, thrills galore, insurance available. Get your picture in Outdoor magazine."